About Us

Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women’s activewear brands worldwide since launching in the UK in 2018. With a mission to unite women through their love for fitness, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style. From this, our ethos “AYBL to believe, AYBL to achieve” was born.


Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field. 

As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort. 

The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.

As we grow, you’ll grow too. 

  • 💰Discretionary yearly bonus
  • 🏖️ 25 days holiday + Bank Holidays + your birthday off
  • 🏠 Flexible working
  • 💻 35 working hours per week with 1 hour lunch break
  • 🛍️ 50% staff discount across AYBL Group
  • 🍸 Social events
  • 💸 Pension scheme
  • 🚗 Free on-site parking
  • 🏋️ Free gym membership
  • 💳 £100 gift card upon joining
  • 💚 Employee Wellbeing Support


Our home is located in Redditch, South Birmingham. 

This central spot can be easily accessed via the M5/M42, is only a 20 minute walk from Redditch Train Station and has links to a number of bus routes. 

It is also just a stone’s throw away from Arrow Valley Lake, a beautiful spot to get those steps in or enjoy your lunch with a view.

Current Vacancies

Get in touch

Can’t see your dream role? Don’t worry, we’re constantly growing and are always on the lookout for ambitious people who care about making a positive impact. If you think you can help take AYBL above and beyond, drop us an email via careers@beaybl.com